There was a while when music videos got boring. No real treatment or representation of the song. Just people standing around and playing their songs and I get that. That option is wayyyy cheaper and will still get you some views on the interwebs. But I really feel that things changed with OK Go. Their music video for Here It Goes Again BLEW UP! People wanted to be entertained by the music videos. Budgets used to be all out for videos because it was so important to get on the MTV and VH1 coutndowns.
So BIG shout out to half.alive because this music video is awesome.
And if you forgot about OK Go check out their treadmill video below!